This Diwali, The Weekly Chai is lighting a path. A path of sparks, lanterns, and hidden keys that carry all the way to Thanksgiving.
Think of it as a Festival of Lights adventure.
Each week, a key appears somewhere inside The Weekly Chai.
Each key hides a word. Collect them all, and by the end of November, you’ll hold the final phrase, the glow that unlocks a golden surprise.
How to Play:
Light The Path
Invite 3 friends to subscribe toThe Weekly Chai Newsletter. Each friend = one flame lit. When your circle glows with 3 flames, your lantern unlocks and the path begins.
Look for the Hidden Keys
Each Friday (Oct 24, Oct 31, Nov 7, Nov 14), a key will show up somewhere inside The Weekly Chai Newsletter. Each key holds a word. Collect all four to reveal the phrase.
(ps: clues may appear in the weekly steep section)
Unlock the Glow
On the week of thanksgiving, combine the four words into the final phrase. Send it to [email protected] with subject line: Key to Light - Final Phrase. That’s your entry into the golden mystery.
The Prize 🎁
What waits at the end?
That’s part of the mystery.
All we’ll say for now: something golden, something glowing, something worth carrying into the season ahead.
And along the way, sparks will appear when you least expect them: shout-outs, little surprises, and gifts to keep the path bright.
Because the real fun isn’t just in solving the puzzle. It’s in seeing what lights up next.
Rules 🪔
Unlock: Invite 3 friends to subscribe during Diwali week (Oct 17-24, 2025). Once your lantern is glowing, you’re officially in the challenge.
Collect: Find 1 hidden word each Friday inside The Weekly Chai Newsletter (Oct 24, Oct 31, Nov 7, Nov 14). Gather all four to complete the phrase.
Enter: Email your final phrase to [email protected] by Nov 24, 11:59pm PT with subject: Key to Light - Final Phrase.
Eligibility
At least 3 referrals completed by Oct 24
Correct final phrase submitted on time
One entry per subscriber
Must be an active subscriber when winner is drawn
Prize: A golden prize will be awarded to one winner. Official announcement on Nov 28.
Terms & Conditions: This treasure hunt is free to enter and no purchase is necessary. Participants must be active subscribers of The Weekly Chai, U.S. residents, and 18 years or older. The winner will be chosen by random draw from valid entries. The grand prize will be a gold coin or an equivalent prize of equal value, at the discretion of The Weekly Chai. Additional surprise rewards such as gift cards or shout-outs may be given at our discretion. Void where prohibited. This contest is organized by The Weekly Chai and is not sponsored or endorsed by Costco, Amazon, Apple, or any third parties mentioned.