The Jazba Collective: a nonprofit co-founded by Asha Chandra and Ruchira Pungaliya. Their mission: to mentor founders, connect them to one another, and move South Asian brands from niche recognition to mainstream influence.
On Sunday, Aug 24, Santana Row in San Jose will turn into an open-air mosaic of scent, sound, and story. From 1:00 pm to 7:00 pm PDT, The Jazba Bazaar will gather 25+ South Asian founder-led brands under one long summer sky. Admission is free. Expect street-level serendipity; bites by Fitoor, a live DJ spinning Bollywood classics, and a rhythm that’s part retail, part reunion.
The Jazba Bazaar: Brand Roll-Call
(From what we could gather at The Weekly Chai)
(Aug 24, 2025 · Santana Row, San Jose)
Lakdee & More: Handcrafted South Asian-inspired home décor, favors, and hampers. lakdeeandmore.com
Devi for Life: Block-printed cottons with hours of craftsmanship in every stitch. devi4life.com
Indus Threads: U.S. designer wear rentals featuring South Asian labels, empowering women artisans. industhreads.com
Maujh Life: Joyful, handcrafted lifestyle pieces with a community-forward ethos. Instagram
Couture Encore: Rent luxury South Asian outfits; sustainability through sharing. couturencore.com
Juteville by Komal: Sustainable jute handbags & accessories. Instagram
Chiffon & Spice: Indo-western fashion reimagining tradition with bold silhouettes. chiffonandspice.com
Just B Cosmetics: Lip “spectrums” designed to flatter brown skin tones. justbcosmetics.co
Monday Chill: Derm-backed bamboo loungewear for sensitive skin. mondaychill.com
Petals & Pods: Natural, food-grade skincare inspired by ancient rituals. petalsandpods.com
Masala Bliss: Small-batch achars & chutneys, from sweet-heat to savory spice. masalabliss.com
A Tea Pearl: Specialty teas for mindful sipping. Instagram
Surmeyi: Contemporary jewelry rooted in Indian craft. surmeyi.com
Ehsaas Candles: Mother-daughter candle studio; “ehsaas” = feeling. ehsaascandles.com
SORAYA Silver: Sterling silver jewelry designed in the Bay Area. Instagram
Baabu Foods: Indian snack-inspired treats with a modern twist. Instagram
Varah Gourmet Luxuries: Gifting with paan bites, stuffed dates, and tea blends. varah.us
Hippie Chai: All-natural, vegan-friendly chai blends. Instagram
Bella Mews: Handbags upcycled from pre-loved saris. bellamews.com
Godavari Chocolate: Indian single-origin, vegan/gluten-free chocolate. Instagram
Simply Bhonu: Parsi cuisine, condiments, and culinary experiences. simplybhonu.com
Carbon Tales: Climate storytelling for children through books and play. Instagram
Author Sonali Patodia: Children’s author and educator. sonalipatodia.com
Befriend Cows: Education and seva for cow protection. befriendcows.org
KIVVI: Vegan, handcrafted shoes inspired by Indian textiles. kivvilifestyle.com
The ‘Heart’ of The Bazaar
The cultural supply chain: Many vendors are bringing memory to market. Small-batch chutneys seasoned like a grandmother’s kitchen, recycled-sari designs stitched with both past and future, hand-loomed textiles dyed in colors that hold entire regions in their folds. These are objects and flavors that rarely make it into big-box retail, but here they take centre stage.
An economic flywheel: Pop-up markets aren’t just about the afternoon’s sales. They spark discovery, lead to wholesale deals, and build demand that keeps artisans employed and workshops alive. Buying directly from a maker turns every purchase into local economic circulation.
Visibility with values: When you know the story, the late-night recipe testing, the reclaimed craft, the cross-ocean collaboration, you become more than a customer. You become part of the brand’s arc.
How we recommend for you to Jazba
Arrive early: First in gets first pick of limited-batch pieces.
Ask the story: Every stall has one; let the founder tell it.
Sample widely: From chutneys to chai blends, taste is part of the tour.
Buy for later: Stock up for gifting seasons before the crowd catches on.
Oh and stay for the music: Bollywood classics + golden-hour light = the best vibe of summer.
Loved this? There’s more brewing every week. ☕